01
From buyer to fan
Your team understands why a satisfied customer compares and a delighted one comes back — and gets to know the Emotional Customer Journey: the stations where exactly that is decided.
Sales kick-off speaker Ronny Leber · German & English
Sales keynote:
From salesperson
to match winner.
One-time customers become repeat-buying fans.
For sales kick-offs, sales conferences and customer days — from a speaker who sold thousands of times himself before he stood in front of 120,000 people on a single day.
More than 5 million people thrilled live, on 5 continents.
Booked as a keynote speaker by
As seen in
- Die Welt
- Business Insider
- Kurier
- medianet
- ORF
- Kronen Zeitung
The thesis
Enthusiasm that pays off.
Enthusiasm is not a soft factor. Satisfaction is the entry ticket — it gets you the deal and the comparison at the next offer. Enthusiasm is something else: it is the switch that unlocks peak performance. In your team, because people give more than they have to for something that excites them. And in your customer, because they come back.
Elite sport has known this switch for decades. Ronny has been operating it himself since 2011 — in front of up to 120,000 people on a single day. It's not a mood, it's a craft: the five principles of peak performance.
5.000.000+
Ronny Leber has thrilled more than 5 million people live, on five continents. His biggest stage covered 120,000 people on a single day.
+5 %
After a keynote and several days of in-depth workshops, a market leader in commercial vehicle retail forecast a 5 per cent increase in sales (medianet, 27 June 2025).
3 years
For three years, Ronny Leber accompanied the board of an insurance group on its customer-delight journey.
The +5 % is the company's forecast after several days of collaboration (keynote + workshops), documented in the trade publication medianet — not a result of the keynote alone.
"Satisfied customers compare. Delighted customers buy again. And again."
On Friday the hall goes wild. By Monday the air has gone out.
You know the routine. A speaker comes in, the hall is on its feet, someone shouts "amazing", the photos are good. Two weeks later nobody talks about it any more — and the numbers look just like before. And it's not the team's fault. Your people are competent, the product is good, the price is competitive. And yet in the end it's not the offer that decides, but the enthusiasm with which someone carries it. That is exactly what fizzles out after the usual stage fireworks, because nobody explained how to recreate it on Tuesday at 9:40 a.m.
The difference
An elite athlete tells his story. Ronny delivers the transferable system behind it.
Because he didn't observe enthusiasm, he created it — as the voice of the Austrian national team since 2011, in 78 international matches. And because he sold himself before he came to these stages: thousands of times, in financial services, telecommunications and orthopaedic sleep systems. Door to door, cold calling, at trade fairs.
Benefits
What your sales team takes away from the keynote.
02
Peak performance without constant pressure
The five principles from elite sport show how people give more because they want to — not because someone pushes them.
03
Resilience in a tough quarter
What you do differently after the third no on the same day. From thousands of his own sales conversations — door to door, on the phone, at the trade-fair booth.
04
The one sentence that tips it
The moment a conversation turns can be named. Your sales team leaves the hall with a picture of it — and the words to go with it.
Takeaways
Three things that are still there after the applause.
01
The 5 principles of peak performance as a tangible model.
Not a chart to be filed away — a model that survives the way from the hall into everyday work.
02
The Emotional Customer Journey of your sales team.
The stations where enthusiasm is created or lost — mapped onto your process.
03
A shared picture that outlives the kick-off.
A language your team still speaks long after the hall is empty.
Showreel
90 seconds. Then you'll know whether the energy suits your kick-off.
Watch the showreel 1:30
What electrifies 50,000 in a stadium also wins over a customer.
Check availability →Cases
A market leader didn't want another discount battle. It wanted fans.
Automotive retail
+5 % sales
(forecast) · medianet, 27 June 2025
- Starting point
- Austria's leading commercial vehicle dealer, more than 25 % market share. Exactly the position where things get comfortable: the customer buys — and still compares again next time. The goal was no longer satisfaction. It was repeat purchase.
- Approach
- The keynote as the opener. Then several days of in-depth work along the five principles and the Emotional Customer Journey, with the people who face the customer. The keynote is the door. The number is created in the in-depth work.
- Result
- The company forecasts a +5 % increase in sales (medianet, 27 June 2025).
"Customer delight never happens by chance. It is always the result of conscious decisions and purposeful, creative processes."
+5 % = the company's forecast from several days of collaboration. Not "because of the keynote".
Insurance group
3 years · 9 keynotes
at board level, 2023–2025
And it doesn't just work once.
- Starting point
- A leading insurance group made customer delight a top-management priority — a group-wide initiative at board level.
- Approach
- From 2023 to 2025, Ronny accompanied the journey: nine keynotes at nine locations in Germany and twice hosting the 'Gala of Customer Delight' — in ongoing exchange with the board.
- Evidence
- The proof is the rebooking itself: anyone who brings in a speaker eleven times at board level over three years has experienced the impact.
Testimonials
What decision-makers said afterwards.
"Ronny knows how to inspire people and take them along on the journey. Thank you for your WOW moments."
"He helped us improve our sales skills and strengthen our personal brand with storytelling techniques."
Original quote in English.
"… one of the three best sessions of the entire conference."
"Ronny always managed what really matters: bringing our brands closer to customers on an emotional level too. Any time again."
Press
What is written about Ronny Leber.
As seen in
- Die Welt
- Business Insider
- Kurier
- medianet
- ORF
- Kronen Zeitung
"The secret weapon of successful companies."
"For the decisive spark, the company brought keynote speaker and host Ronny Leber on board."
About Ronny Leber
He sold before he thrilled stadiums.
It all started in direct sales: financial services, telecommunications, orthopaedic sleep systems. Door to door, cold calls, trade-fair booths — thousands of conversations in which the first few seconds decided whether someone would listen.
Since 2011 he has been the voice of the Austrian national team — 78 international matches, 16 cup finals in a row — and ring announcer at world championship boxing fights. More than 5 million people thrilled live, on five continents, plus more than 1,500 hours live on television.
A stadium is a laboratory for enthusiasm: 50,000 people, one moment, no second attempt. Anyone who has to light the spark there for years eventually knows what it's made of. That is exactly what Ronny translates today into a system for sales peak performance — not as an anecdote from the stage, but as a craft your team can apply.
Formats & language
The sales keynote: length, languages, occasions.
- Length
- 45–90 minutes
- Language
- German / English
- Setting
- Live, virtual, hybrid
- Occasions
- Sales kick-off, sales conference, customer day, start of the year
On request with an in-depth workshop afterwards: your company's Emotional Customer Journey, station by station, developed with your team.
Working together
How to book Ronny Leber for your sales kick-off.
Step 01
Enquiry & availability
Date, occasion, location. You will get a personal reply on whether the date is free.
Step 02
Positioning call
30 minutes: where your sales team stands, what should be different on Monday, where it really hurts.
Step 03
Tailor-made keynote
Your customer journey, your language, your examples. No canned talk with a swapped logo.
Step 04
Stage + transfer
The performance — and what remains afterwards: the model, the journey, the shared picture.
Safe bet
No money-back promise.
Four things that are settled beforehand.
Fit check before you commit. In the briefing call, Ronny tells you honestly whether he is the right person for your kick-off — before you book.
Stage technically secured. Custom briefing, run-through and sound check, backup for the live moment.
Direct line to Ronny. You talk to him, not to a layer of agency staff.
Tested live. When the power went out during an international match, Ronny kept the stadium entertained for an hour and a half. Whatever can go wrong on a stage, he has experienced it — and handled it.
Frequently asked questions
What decision-makers want to know before committing.
Contents
Which speaker is right for a sales kick-off?
A sales kick-off needs someone who speaks the language of sales and doesn't just command the stage. Ronny Leber sold thousands of times himself — door to door, on the phone, at trade-fair booths — before he stood in front of 120,000 people. He doesn't deliver an experience, but a model your team can work with the next morning.
What is the difference between a motivational speaker and a sales keynote?
A sales keynote by Ronny Leber is not a motivational speech. Motivation lasts until the car park. The talk works with five named principles and a customer journey that a sales team can apply the next morning. The benefit is the repeat purchase, not the applause.
What sets Ronny Leber apart from an elite athlete as a speaker?
An elite athlete tells his story. Ronny delivers the transferable system behind it. He sold himself before he came to the big stages — thousands of times, in financial services, telecommunications and orthopaedic sleep systems.
Organisation
How long does a sales keynote last?
A sales keynote by Ronny Leber lasts 45 to 90 minutes, depending on the occasion and programme. On request, it is followed by several days of in-depth workshops in which your company's Emotional Customer Journey is developed station by station.
Does Ronny Leber also give keynotes in English?
Ronny Leber gives his keynotes in German and in English and has performed on five continents. International kick-offs and mixed-language teams are standard, not the exception.
Does a sales keynote also work virtually?
A sales keynote works live, virtually and hybrid. Virtual is not a filmed talk, but a format of its own with direction, camera and interaction — Ronny Leber brings more than 1,500 hours of live television with him.
How much lead time does a booking need?
Dates for kick-off season and the start of the year are booked early. Short-notice bookings are possible if the calendar allows — just ask, and you'll know.
Fee
How much does a sales keynote cost?
In the German-speaking region, fees for business keynote speakers with national visibility usually range between 5,000 and 15,000 euros — that is the range you should plan with. What doesn't change the fee: the duration, the number of participants and the language. A speaker isn't paid by the minute, but for what happens in the room. Travel and accommodation are listed separately. If an in-depth workshop is added, it is calculated separately.
For Event Planners
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Ungated. No form, no newsletter — just take it. Three for planning the day, one for getting sign-off from above.
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